| Título | The Rough Guide to Xbox |
| Agencia | McCann London |
| Campaña | The Rough Guide to Xbox |
| Anunciante | Microsoft |
| Marca | Xbox |
| Fecha de primera difusión/publicación | 2020 / 1 |
| Sector Empresarial | Consolas de videojuegos |
| Filosofía | Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay. Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see. The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass. The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home. |
| Medio | Branded Book |
| President & Chief Creative Officer | Rob Doubal |
| President & Chief Creative Officer | Laurence Thomson |
| Director ejecutivo de creación | Jamie Mietz |
| Director ejecutivo de creación | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Realizador | Jim Nilsson |
| Realizador | Jacob Bjordal |
| Senior Creative | Juan Peirano |
| Senior Creative | Hetu Negri |
| Head of Strategy | Karen Crum |
| Senior Planner | James Appleby |
| Head of Art | Dan Howarth |
| Diseñador | Matthew Thomas |
| Diseñador | Angelika Juszczyk |
| Project Director | Clare Prager |
| Director de proyectos | Anna Curtis |
| Senior Project Manager | Hannah Graff |
| EVP and CCO | Rob Smith |
| Managing Partner | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| Director de cuentas | Melanie Vickers |
| Responsable de cuentas de agencia | Anastasia Imam |
| Ejecutivo de cuentas | Eloise Thompson |
| Chief Production Officer | Sergio Lopez |
| Productor ejecutivo | Kin-man Ly |
| Head of Studio | Ellis Faint |
| Productor | Alex Dougan |
| Junior Producer | Aurelija Salickaite |
| Print Producer | Steve Tester |
| Productor | Jamie Cooper |
| Realizador | Ben Twiston-Davies |
| Productora | Fire without Smoke |
| Postproducción | Craft London |
| Publishing | Rough Guides |
| Partnerships Agency | MIAI |
| PR Agency | Assembly |
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