Saul Betmead

LocationLondon, United Kingdom & Paris, France.
Includes Y&R Advertising, VML, LabStore, Iconmobile, and BAVLab.
Oversees 49 offices, 2,600 employees, 46 Heads of Strategy.

o Y&R Global Board, EMEA Board, Global Strategy Board and Global Creative Board (charged with building better more effective ideas).
o Inaugural recipient of the Ray Rubicam award – 2016 Y&R Employee of the year.
o Defined Y&R Group regional strategy that has delivered: 2016 Effies: Most Effective European Agency Network; EMEA main contributor to 2015 & 2016 being Y&R two best ever performances at Cannes (including Two Media Grand Prix's, a Print & Publishing Grand Prix and Data Gold); Y&R CEE awarded 2015 Network of Year for the first time; and creating new Global Positioning and rolling out corresponding new O.S. for group companies across region.
o Key Thought Leadership speaking events: 2017: Keynote, World Strategy & Innovation Forum, London. Keynote, Unibrew Global Leadership Conference, Copenhagen. 2016: Mobile World Conference (London, Barcelona); Keynote, WGSN Futures (London); 2015: Mobile World Conference (Barcelona & London); Keynote, Crystal Apple Festival, Turkey; Keynote, Golden Drum CEE Awards, Slovenia; Ad Lip South Africa; Tartar CMO Group, Denmark.
o Developed mentorship and training initiatives for Strategy Departments across region.
o Client categories include Airlines, Automotive, Banking, Beer, FMCG, Pharma, Telco and Water.

o Member of UK agency management board.
o Won both brand and digital Vodafone accounts in UK; strategy lead for Y&R Vodafone Global team that created a new global creative platform.
o Strategy lead for Citibank Global - defined new global brand positioning ‘The World’s Citi’.
o Strategy lead for global LG Consumer Electronics – including international product launches and designed of new strategic system for marketing.
o Helped grow agency to No.3 biggest agency in UK, with highest new business win rate in network.

LocationEurope, Russian, Australian, New Zealand
o Kia & Hyundai (Innocean Europe): Provision of strategic guidance including all new car launches, master-brand leadership, internal agency business set up, and regional trouble shooting. Developed new Hyundai global brand positioning.
o The School of Life: Business model design, NPD, brand and marketing strategy.
o My Family Care UK: Re-branding project and social media strategy.
o Black+Blum UK: Business model design, NPD, brand and marketing strategy.
o The Monkeys, Australasia: Management and pitch advice, helping them to secure clients in Consumer Electronics and Automotive Sectors.
o Open Air Cinema, Australia: Acquisition and retention strategy.
o Mitsubishi Motors/BBDO: Communications management around Australasian plant closure, repositioning of master brand, launch strategy and implementation for 2008 Beijing Olympics Sponsorship and new Lancer launches.

LocationSydney, Auckland
o Australasian board member and head of department for AUS/NZ operations.
o Defined strategy for Unilever’s first Australian Cannes Gold – “Lynx-Jet” 2006.
o Instrumental in Lowe becoming Australia’s most awarded agency in 2006/7.
o Key clients: Unilever, Nestle, Nokia and Fosters.

London & Sydney.

Started career as Grad Trainee (UK), relocated to Sydney to be Australian New Business Director (highest win rate in Saatchi Network for two years) and ended tenure as Managing Partner, Australia. Helped take Toyota to the coveted No.1 Australian manufacturer spot for the first time; grew revenue from P&G through new product wins, and won Campaign Brief Agency of the Year 2003-5.