Jay Benjamin
Executive Creative Director at Muhtayzik Hoffer
New York, Estados Unidos
TítuloHow Do You See Me
Campaña World Down Syndrome Day 2016
Anunciante CoorDown
Marca CoorDown
Fecha de primera difusión/publicación
Sector Empresarial Asociaciones de información y de la lucha contra la enfermedad
Filosofía The campaign is manifested through a simple yet powerful online film titled ‘How Do You See Me?’, narrated by a girl with down syndrome describing the life she sees herself having through the eyes of an ordinary girl (played by actress Olivia Wilde). This metaphor is aimed to ignite a conversation around how those living with down syndrome see themselves and how they are sometimes disadvantaged when people pre-judge them based on their condition. People with down syndrome are often victims of discrimination, and even more than what is said about them, the way other people look at them is a common indicator of this type of prejudice. 
Medio Televisión
Jefe de cuentas
Ejecutivo de cuentas
Strategic Planning Director
Social Media Director
Responsable de la creación
Director creativo
Director creativo
Executive Creative Director/Writer
Creative Director, Copywriter
Director artístico
Head of Film Production
Productor ejecutivo
Director of Business Affairs
Director de fotografía
Productor ejecutivo
Responsable de la producción
Production Supervisor
Actor /Celebridad

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