Samsung S6 / S6 Edge - "Recharge Yourself"

Leo Burnett Brussels

Leo Burnett Brussels Bruxelles, Bélgica

14859

Título	Recharge Yourself
Agencia	Leo Burnett Brussels
Campaña	Recharge Yourself
Anunciante	Samsung
Marca	Samsung S6 / S6 Edge
Fecha de primera difusión/publicación	2015
Sector Empresarial	Telefonía móvil y buscapersonas
Sinopsis	Everyone probably has one: a drawer filled with old charging cables. Now the Samsung Galaxy S6 comes with built-in wireless charging to put an end to this cable-spaghetti. But what could we do with all these useless chargers? Well, we made them useful again. We collected thousands of old chargers and used them to create 10 design chairs and 10 hammocks, completely made out of old phone chargers. These design furniture pieces are now used by Samsung to creatively highlight its wireless charging at events and point of sales. And it gives people the opportunity to recharge… themselves.
Medio	Case Study
Duración	77 seconds
Director creativo	Tom Garcia
Miembro del equipo creativo	Wout Geysen
Miembro del equipo creativo	Jurgen Verbiest
Director artístico	Najate El Achari
Productor de la agencia	Monique Sampermans
Productora	Eckelwood & Visual Teasing
Realizador	Gunter Blokken
Realizador	Renaud Goossens
Managing Director	Kaat Danneels
Director de cuentas	Jeroen Vernelen
Ejecutivo de cuentas	Elodie Pagaud