Vodafone - "The Kiss"

Grey London

Grey London London, Reino Unido

Premios

47529

Marca: Vodafone
País: Reino Unido

Anunciante: Vodafone

Título	The Kiss
Agencia	Grey London
Campaña	Sealed With A Kiss
Anunciante	Vodafone
Marca	Vodafone
Posted	Abril 2013
Sector Empresarial	Servicios de telefonía móvil, WAP
Lema	A good thing
Sinopsis	SUMMARY: Vodafone wanted to improved customers’ average spend by launching their most expensive tariff ever: RED. But in the middle of a recession and in a category driven by flashy deals and cheap prices, that wasn’t going to be easy. The aim was to acquire additional high value customers into RED, improve customer relationship and drive consideration amongst target consumers. RED offered unlimited texts and minutes but the word “unlimited” was over-used and meaningless. Vodafone made it mean something new, something powerful, by appealing to minds and hearts - and it all started with a kiss. Vodafone RED smashed all targets. Sign-ups to RED doubled, average revenue per user increased for RED customers and built a longer relationship with this valuable group. Churn for RED customers fell by 23% in Hungary and 50% in Greece, earning over 140 million Euros for the business – An estimated return on marketing investment of 6.25. So what started with a kiss, ended as a love affair!
Medio	Televisión
Duración	90 seconds
Mercado	Reino Unido
Montaje	The Assembly Rooms
Empresa de creación sonora	Factory Studios
Postproducción	MPC LDN
Director ejecutivo de creación	Nils Leonard
Director creativo	Jonathan Marlow
Miembro del equipo creativo	Leo Rayman
Productor	Ange Eleini
Realizador	Frédéric Planchon
Productor de la productora	Ange Eleini
Director de fotografía	Alex Barber
Montador	Sam Rice-Edwards
Ingeniero de sonido	Ludovico Einaudi