Abbie McLean
Freelance Senior Producer at Leo Burnett Group UK
London, Reino Unido
TítuloBall Pit
Agencia
Campaña McCafé
Anunciante McDonald's
Marca McDonald's
Fecha de primera difusión/publicación
Sector Empresarial Restaurantes y comida rápida
Lema Great tasting coffee, simple
Filosofía Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Medio Televisión
Duración
Productora
Postproducción
Audio Post Production
Responsable de la creación
Managing Partner
Business Director
Director de cuentas
Responsable de cuentas de agencia
Ejecutivo de cuentas
Director creativo
Creative Director, Copywriter
Productor
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
Director artístico
Planner
Media Agency
Business Director
Communication Planner
Realizador
Audio Post Production
Postproducción

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