|Título (Lengua original)||Dream shopper|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Grandes almacenes, supermercados|
|Sinopsis||Synopsis: Being a non native grocery store in Sweden has its challanges. Yet Lidl wants to show why being different is not so bad after all. In this dream like spot a man is picking up groceries through out Sweden with his shopping cart - or was he actually in a Lidl store the whole time daydreaming?|
|Filosofía||Lidl Swedens new communication concept goes all in on the notion that Lidl is not like the others – and that it's exactly this oddness that makes them so good. The message is delivered with a tongue-in-cheek movie that captures a family man day-dreaming away in a Lidl store.|
|Problema||People in Sweden look at Lidl as the odd one out, and rightfully so. Lidl differs quite a bit from their Swedish counterparts with an own set of quality food brands, a surprisingly wide (and sometimes even bizarre) range of products, and a price level far below the average.|
|Resultado||Lidl stores all over Sweden are nowadays always filled with satisfied Swedes shopping groceries.|
|Banda Sonora||1990 - Melodier med krökta ryggar|
|Director artístico||Christian Jörgensen|
|Responsable de conceptos / redactor||Johan Sundberg|
|Director de cuentas||Sandra Bergman|
|Planificador estratégico||Henrik Stampe|
|Planificador estratégico||Erica Thelin|
|Responsable de cuentas de agencia||Jonna Liljendahl|
|Jefe de decorados||Johan Broomé|
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