tomas jonsgarden
Director at Bacon
Stockholm, Suecia
TítuloLidl Manifesto
Título (Lengua original)Dream shopper
Agencia
Campaña Lidl Manifesto
Anunciante Lidl
Marca Lidl
Fecha de primera difusión/publicación
Sector Empresarial Grandes almacenes, supermercados
Sinopsis Synopsis: Being a non native grocery store in Sweden has its challanges. Yet Lidl wants to show why being different is not so bad after all. In this dream like spot a man is picking up groceries through out Sweden with his shopping cart - or was he actually in a Lidl store the whole time daydreaming?
Filosofía Lidl Swedens new communication concept goes all in on the notion that Lidl is not like the others – and that it's exactly this oddness that makes them so good. The message is delivered with a tongue-in-cheek movie that captures a family man day-dreaming away in a Lidl store.
Problema People in Sweden look at Lidl as the odd one out, and rightfully so. Lidl differs quite a bit from their Swedish counterparts with an own set of quality food brands, a surprisingly wide (and sometimes even bizarre) range of products, and a price level far below the average.
Resultado Lidl stores all over Sweden are nowadays always filled with satisfied Swedes shopping groceries.
Medio Televisión
Duración
Banda Sonora 1990 - Melodier med krökta ryggar
Más información
Director artístico
Responsable de conceptos / redactor
Director de cuentas
Planificador estratégico
Planificador estratégico
Responsable de cuentas de agencia
Productora
Director
Producer
Cinematografia
Aerial Videography
Jefe de decorados
Stylist
Montador
Telecine
VFX

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started