Cravendale - "The Cows Want It Back"

DDB Matrix

DDB Matrix London, Reino Unido

5931

Título	The Cows Want It Back
Agencia	DDB Matrix
Campaña	The Cows Want It Back - Arla Foods
Anunciante	Arla Foods
Marca	Cravendale
Posted	Julio 2004
Sector Empresarial	Leche y derivados de leche
Filosofía	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Resultado	Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Medio	Impresiones Colaterales y de Marketing Directo
Mercado	Reino Unido
Econometrician	Les Binet
Planificador de cuentas	Elisa Edmonds
Director de cuentas	Justin Notley
Econometrician	Sara Donoghugh
Planning Director	Sarah Carter
Director de publicidad	Hanne Søndergaard