|Fecha de primera difusión/publicación|
|Sinopsis||Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others.A voiceover delivers an absurd rant against all the others on the road, while the camera takes us into a quiet journey among all these “others” who look a lot like us. The pictures are taken from the points of view of invisible drivers, creating a gallery of portraits in motion. The ending text reminds us that we are all “others” and we should protect each other.To promote its new technology label IQ.DRIVE, Volkswagen had to talk about road safety in its own way. Which means in a human, understanding way.Most of the time, advertisers highlight the safety these technologies provide to you. We chose a new perspective. What about the safety they provide for all the others around? Starting with a global insight: on the road, we blame other people for all. But we all make mistakes. To make the roads safer, we should do more to protect those around us.|
|Director ejecutivo de creación||Alexander Kalchev|
|Director artístico||Mickaël Jacquemin|
|Responsable de conceptos / redactor||Benoît Oulhen|
|Planificador estratégico||Loïc Morando|
|TV Production||Corinne Persch|
|Post-production Producer||Jérome Deplatière|
|Agencia Supervisor||Alban Callet|
|Agencia Supervisor||Axel Renaudin|
|Agencia Supervisor||Coralie Bouillier|
|Agencia Supervisor||Maxime Brafman|
|Agencia Supervisor||Léa Villani|
|Supervisor de clientes||Pierre Boutin|
|Supervisor de clientes||Ghislain Laffite|
|Supervisor de clientes||Timothée Gazeau|
|Supervisor de clientes||Alexandra Tacconi|
|Supervisor de clientes||Mathilde Raulin|
|Realizador||Si & Ad|
|Director de fotografía||Barry Ackroyd|
|Music Supervision||Marine Cremer|
|Producción de sonido||THE|
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