Corinne Persch
Head of TV production department/ Responsable Production Films at Agence V
PARIS, Francia
TítuloThe others
Agencia
Campaña The others
Anunciante Volkswagen
Marca Volkswagen
Fecha de primera difusión/publicación
Sector Empresarial Automotor
Sinopsis Here’s something everybody can agree on: the main problem on the road is other people. Not you. The others.A voiceover delivers an absurd rant against all the others on the road, while the camera takes us into a quiet journey among all these “others” who look a lot like us. The pictures are taken from the points of view of invisible drivers, creating a gallery of portraits in motion. The ending text reminds us that we are all “others” and we should protect each other.To promote its new technology label IQ.DRIVE, Volkswagen had to talk about road safety in its own way. Which means in a human, understanding way.Most of the time, advertisers highlight the safety these technologies provide to you. We chose a new perspective. What about the safety they provide for all the others around? Starting with a global insight: on the road, we blame other people for all. But we all make mistakes. To make the roads safer, we should do more to protect those around us.
Medio Televisión
Duración
Director ejecutivo de creación
Director artístico
Responsable de conceptos / redactor
Planificador estratégico
TV Production
Post-production Producer
Agencia Supervisor
Agencia Supervisor
Agencia Supervisor
Agencia Supervisor
Agencia Supervisor
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Supervisor de clientes
Productora
Realizador Si & Ad
Director de fotografía
Productor
Montador
Postproducción
Music Supervision
Producción de sonido

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