Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemania
TítuloBoard 5
Agencia
Campaña Feed Your Creativity
Anunciante Art Directors Club Germany
Marca Art Directors Club Germany
Fecha de primera difusión/publicación 2018
Sector Empresarial Otros
Filosofía Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians.
Medio Packaging, marcas y diseño
Agency Account Manager
Responsable de la creación
Responsable de la creación
Creative Director
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Agency Producer
Diseñador gráfico
Diseñador gráfico
Illustrator
Productora
Productora
Producer
Editor
Montador
Montador
Agency Print Producer
Agency Print Producer
Agency Production Manager
Agency Production Manager
Music Supervisor
Sound Engineer
Sound Engineer
Sound Engineer
Film/TV Studio Company

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