Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemania
TítuloMade of Defeat – A Photographic Tale.
Agencia
Campaña Free Democrats Made of Defeat – A Photographic Tale.
Anunciante Free Democratic Party
Marca Free Democratic Party
PostedNoviembre 2018
Sector Empresarial Partidos/Candidatos Políticos
Sinopsis Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat.
Medio Televisión
Duración
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Fotógrafo
Productor de la agencia
Diseñador gráfico
Diseñador gráfico
Diseñador gráfico
Diseñador gráfico
Responsable de la creación
Responsable de la creación
Planificador estratégico
Montador
Montador
Montador
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