Título | Made of Defeat – A Photographic Tale. |
Agencia | HeimatTBWA\ |
Campaña | Free Democrats Made of Defeat – A Photographic Tale. |
Anunciante | Free Democratic Party |
Marca | Free Democratic Party |
Posted | Noviembre 2018 |
Sector Empresarial | Partidos/Candidatos Políticos |
Sinopsis | Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat. |
Medio | Televisión |
Duración | |
Director creativo | Matthias Storath |
Responsable de conceptos / redactor | Felix Brockmeyer |
Responsable de conceptos / redactor | Sebastian Stumpf |
Responsable de conceptos / redactor | Berthold Brodowski |
Director artístico | Felix Steiner |
Director artístico | Esra Gülmen |
Fotógrafo | Daniel Rosenthal |
Productor de la agencia | Charlotte Kühn |
Diseñador gráfico | Martin Glöckner |
Diseñador gráfico | Tim Krieger |
Diseñador gráfico | Oliver Kindermann |
Diseñador gráfico | Bogdan Rackow |
Responsable de la creación | Guido Heffels |
Responsable de la creación | Matthias Storath |
Planificador estratégico | Andreas Mengele |
Montador | Jonas Schubert |
Montador | Marco Thau |
Montador | Jan Lagowski |
Social Media Manager | Sven Goldbach |