Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, Alemania
| Título | McFamilies |
| Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
| Agencia | HeimatTBWA\ |
| Campaña | McFamilies |
| Anunciante | McDonald’s |
| Marca | McDonald's |
| Posted | Noviembre 2019 |
| Sector Empresarial | Restaurantes y comida rápida |
| Sinopsis | McDonald’s |
| Medio | Packaging, marcas y diseño |
| Responsable de la creación | Guido Heffels |
| Responsable de la creación | Matthias Storath |
| Director creativo | Esra Gülmen |
| Director creativo | Nicolas Blaettry |
| Director artístico | Marco Russo |
| Director artístico | Adriana Liotta |
| Responsable de conceptos / redactor | Gaia Bonetti |
| Responsable de conceptos / redactor | Lisa Reissner |
| Director de cuentas | Elisabeth Treichel |
| Creative Services Manager | Carola Storto |
| Productor de la agencia | Jan-Hendrik Scholz |
| Montador | Facundo Prats |
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