|Brief||Since its founding, McDonald’s is a place where families are welcome. But during the last decades the idea of a family is constantly changing. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with their most valuable brand asset. Welcoming all families. McFamilies is an iconic design system celebrating family diversity. We featured it in a film, printed it on the trays, on bags, on posters and on store signage. With McFamilies, the worlds largest fast food chain set a sign of love to families of any kind.|
|Sector Empresarial||Restaurantes y comida rápida|
|Medio||Packaging, marcas y diseño|
|Responsable de la creación||Guido Heffels|
|Responsable de la creación||Matthias Storath|
|Director creativo||Esra Gülmen|
|Director creativo||Nicolas Blaettry|
|Director artístico||Marco Russo|
|Director artístico||Adriana Liotta|
|Responsable de conceptos / redactor||Gaia Bonetti|
|Responsable de conceptos / redactor||Lisa Reissner|
|Director de cuentas||Elisabeth Treichel|
|Creative Services Manager||Carola Storto|
|Productor de la agencia||Jan-Hendrik Scholz|
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