Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemania
BriefSince its founding, McDonald’s is a place where families are welcome. But during the last decades the idea of a family is constantly changing. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with their most valuable brand asset. Welcoming all families. McFamilies is an iconic design system celebrating family diversity. We featured it in a film, printed it on the trays, on bags, on posters and on store signage. With McFamilies, the worlds largest fast food chain set a sign of love to families of any kind.
Campaña McFamilies
Anunciante McDonald’s
Marca McDonald’s
PostedNoviembre 2019
Sector Empresarial Restaurantes y comida rápida
Sinopsis McDonald’s
Medio Packaging, marcas y diseño
Responsable de la creación
Responsable de la creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Creative Services Manager
Productor de la agencia


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