Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemania
TítuloMcFamilies
BriefSince its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity.
Agencia
Campaña McFamilies
Anunciante McDonald’s
Marca McDonald’s
PostedNoviembre 2019
Sector Empresarial Restaurantes y comida rápida
Sinopsis McDonald’s
Medio Packaging, marcas y diseño
Responsable de la creación
Responsable de la creación
Director creativo
Director creativo
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director de cuentas
Creative Services Manager
Productor de la agencia
Montador

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