Ken Sara
Miembro del equipo creativo at McCann Bristol
London, Reino Unido
TítuloMistletoe
Agencia
Campaña Refuge Reversible Poem
Anunciante Refuge
Marca Refuge
Fecha de primera difusión/publicación 2018 / 12
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Sinopsis This campaign addresses the rise in domestic abuse at Christmas. Abusive relationships rarely start out bad. At some point, they turn. These ‘reversible’ poems dramatize that turning point. Read from top to bottom they present a cosy, loving relationship. But when read from bottom to top, they reveal the horrific undercurrent of abuse. Print advertisement created by McCann, United Kingdom for Refuge, within the category: Public Interest, NGO.
Filosofía Mum’s laid out our best white tablecloth A splash of warm claret infuses Dad’s traditional punch Then, on cue... Mum starts humming ‘Silent Night’ As she unpacks crackers to snap with us We wait for Father Christmas (now read from bottom to top) If your partner turns on you, turn to us. refuge.org.uk
Medio Prensa y publicaciones
Productora
Director del grupo de creación
Director artístico
Senior Copywriter
Realizador
Productor
Productor de la agencia
Productor de la agencia
VFX/Post Production

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