Agathe Bousquet
President Publicis Groupe in France at Pubicis Groupe
Paris, Francia
TítuloEpisode 17 - T’es sûr…
Agencia
Campaña The ElectRIC saga
Anunciante EDF
Marca EDF
Fecha de primera difusión/publicación
Sector Empresarial Autoridades energéticas e hidráulicas
Sinopsis Today, people consume electricity but not the EDF brand.Worse still, when they think about their supplier, it’s only when they have to : paying their bills, taking a meter reading, moving house and their energy contract.So in order to encourage interaction with the brand that is more frequent and more positive, we had to do more than just a campaign about electricity or just a one-shot media campaign.We chose to present EDF in a way that had never seen before: EDF, a service provider that helps you manage your daily electricity needs more effectively.
And as we sought to integrate the brand into everyday life and to be closer to people, we chose a familiar format that everyone knows: The TV series.With Eric Judor, a famous comedian and actor in France, we extended the TV series Platane (A kind of French “Curb Your Enthusiasm”) by 17 episodes plus additional content for EDF.
Medio Televisión
Duración
Realizador
Communications Director
Director, Brand Management
Director de publicidad
Director de publicidad
Director de publicidad
Chief Executive Officer (CEO)
Managing Partner
Director de cuentas
Responsable de cuentas de agencia
Director ejecutivo de creación
Responsable de conceptos / redactor
Director artístico
Agency TV Producer
Productor

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