STIB/MIVB - "The key to get Brussels in motion"

mortierbrigade

mortierbrigade Brussels, Bélgica

11233

This ad is part of the ACT Responsible Collection

Marca: STIB/MIVB
País: Bélgica

Anunciante: STIB/MIVB

Título	The key to get Brussels in motion
Agencia	mortierbrigade
Campaña	The key to get Brussels in motion
Anunciante	STIB/MIVB
Marca	STIB/MIVB
Posted	Julio 2019
Sector Empresarial	Transportes, viajes y turismo
Sinopsis	Public transportation is still the best way to get around in Brussels. To prove this, the STIB/MIVB and mortierbrigade have a surprise in store for all car owners: everyone looking for their car in Brussels, will find a tram instead. To make this possible mortierbrigade developed interactive billboards with special hard- and software that recognizes the frequency of a car key and responds to it. So, when you press your car key near one of the billboard, you hear a tram's 'ding-ding' instead of the 'beep-beep' of your car. The lights of the tram on the poster also light up in the same way you get when you open your car. The message on the poster is clear: "The STIB/MIVB is the key to get Brussels in motion." The billboards are placed in strategic spots in Brussels where a lot of motorists have to look for parking space.
Medio	Interactive Outdoor Experience
Duración	55 seconds
Director de publicidad	Lionel Lammens
Director de publicidad	Barbara Foucart
Director de publicidad	Melisa de Wilde
Director de publicidad	Florence Manente
Director creativo	Jens Mortier
Director creativo	Joost Berends
Director creativo	Philippe de Ceuster
Miembro del equipo creativo	Ramin Afshar
Miembro del equipo creativo	Danny Vissers
Productor de la productora	Amandine Clio
PR manager	Anne-Cécile Collignon
Social Media Manager	Jonas Van Bael
Diseñador	Inès Martinez
Diseñador	Sophie Bayeul
Diseñador	Vito Latorrata
Illustration	de Kwekerij
Illustration	Barbara Vandekonijnen
Realizador	Gunter Blokken
Montador	Jelle Van Stroo
Sonido	Sonhouse