Dora Lee
Productor digital at ARGONAUT
San Francisco, Estados Unidos
TítuloSay Hello
Agencia
Campaña Why Cricket
Anunciante Cricket Wireless
Marca Cricket Wireless
Fecha de primera difusión/publicación
Sector Empresarial Servicios de telefonía móvil, WAP
Filosofía Following a complete overhaul of the brand, the campaign is designed to put the focus back on customers – what they want, need and expect. Cricket is here to show that they’re not just friendly, they are your friend. In an effort to demonstrate the qualities of friendship you’ll only get at Cricket, the work incorporates four key themes: · Life is better with a friend by your side. By having the nation’s largest network, Cricket tries to be there when & where their customers need them. · A friend trusts you and is always straightforward. Cricket customers deserve an easy experience with no credit checks. · Friends should be honest and upfront. Cricket gets that, which is why they don’t have any hidden fees. · And, finally, a true friend doesn’t hold you back. And Cricket doesn’t either. They have no annual contracts – they want customers to stay because they choose to, not because they must. The spots feature Cricket’s cast of fun, lovable animated characters including the dignified & savvy Rose, romantic & mysterious Ramon, and silly & social Dusty. The campaign also relaunches Barry’s character – the gentle, confident, positive and quintessential friend. Each of Cricket’s characters possess a distinct persona that represents someone we all know.
Medio Televisión
Duración
VP, Chief Marketing Officer (CMO)
Assistant Vice President, Brand, Media, Advertising
Director de publicidad
Director de publicidad
Director de publicidad
Director de publicidad
Senior Brand Manager
Responsable de la creación
Director del grupo de creación
Design Director
Director creativo adjunto
Director creativo adjunto
Senior Copywriter
Director artístico
Responsable de conceptos / redactor
Diseñador
Junior Art Director
Managing Director
Group Brand Director
Brand Supervisor
Brand Supervisor
Brand Manager
ASSISTANT BRAND MANAGER
ASSISTANT BRAND MANAGER
Head of Strategy
Head of Strategy
Research Director
Responsable de la producción
Productor ejecutivo
Productor ejecutivo
Broadcast Producer
Print Producer
Productor digital
Junior Producer
Director Production Business Affairs
Productora
Realizador
Founder Executive Producer
Productor delegado
Productor ejecutivo
Director de fotografía
Responsable de la producción
Jefe de decorados
1st AD
Postproducción
Executive Post Producer
Post-production Producer
Montador
Assistant Editor
Colorization
Colorista
Color Producer
Audio
Audio Creative Director
Audio Producer
SFX / Sound Design
Ingeniero de sonido
Online / VFX
Flame Artist
Director of Animation
Post-production Producer
VFX Supervisor
Production Assistant
Lighter
Lighter
Lighter
Lighter
Lighter
Lighter
3D Animator
3D Animator
3D Animator
2D Supervisor
Compositing Lead
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
Compositor
VFX Artist
VFX Artist
VFX Artist
Rigging
Rigging
Rigging
Technical Animation

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