| Título | Evan |
| Agencia | BBDO New York |
| Campaña | Know Your Signs |
| Anunciante | Sandy Hook Promise |
| Marca | Sandy Hook Promise |
| Posted | Abril 2017 |
| Sector Empresarial | Instituciones/Organizaciones no gubernamentales |
| Sinopsis | On the face of it, this is the story of Evan, a teen counting down the days to summer break. He demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded. While we watch Evan’s romance play out, another darker tale is unfolding simultaneously, but no one notices. Only when we watch the film a second time do we realise what's been happening in front of our very eyes. The pay off urges us to look out for the warning signs of a potential shooting. This story is actually two stories. While we're watching Evan pursue an epistolary teen romance by scratching messages on the library desk, we completely miss the build-up to a tragic school shooting. When we're told of the hidden message, we have to watch again, to find that we missed all the clues. "Know the Signs", says Sandy Hook Promise, and you could prevent disaster. This powerful ad has a twist that will drop your jaw. Viewers watch Evan, a high school boy, as he navigates his way through a mysterious crush. We find ourselves smiling when the identity of the mystery woman is revealed. But the smile swifty turns into a gasp as a shooter enters the scene just behind our lovebirds. As our mind tries to wrap around what is happening, the film revisits previous scenes, only this time focusing on another character, in the background, as he plans the shooting. “Gun violence is preventable when you know the signs.” |
| Medio | Web Film |
| Duración | |
| Productora | Smuggler |
| Global Chief Creative Officer | David Lubars |
| Responsable de la creación | Greg Hahn |
| Director creativo | Peter Alsante |
| Director artístico | Martins Zelcs |
| Responsable de conceptos / redactor | Bryan Stokely |
| Group Executive Producer | Julian Katz |
| Director de cuentas | Lindsey Cash |
| Communications Planning Director | Sean Stogner |
| Communications Planning Associate | Michael Schonfeld |
| Strategy Director | Alaina Crystal |
| Realizador | Henry-Alex Rubin |
| Director de fotografía | Ken Seng |
| Productor ejecutivo | Drew Santarsiero |
| Productor de la productora | Leah Allina |
| Chief Operating Officer (COO) | Andrew Colon |
| Managing Partner | Patrick Milling Smith |
| Managing Partner | Brian Carmody |
| Montaje | NO6 |
| Montador | Jason MacDonald |
| Montador | Nick Schneider |
| Assistant Editor | Zong Ling Chua |
| Postproducción | NO6 |
| Colorista | Jason MacDonald |
| Productor de la productora | Malia Rose |
| Productor ejecutivo | Corina Dennison |
| Flame Artist | Ed Skupeen |
| Flame Artist | Mark Reyes |
| Música | Beta Petrol |
| Mixer | Evan Mangiamele |
| Mixer | Stefano Campello |
| Producción de sonido | Heard City |
| Productor ejecutivo | Sasha Awn |
| Musician | Shelby Lynne |
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