Burger King - "Car Crashes 4"

LOLA MullenLowe

LOLA MullenLowe Madrid, España

6883

Título	Car Crashes 4
Agencia	LOLA MullenLowe
Campaña	Leave It To us
Anunciante	Burger King
Marca	Burger King
Fecha de primera difusión/publicación	2019
Sector Empresarial	Restaurantes y comida rápida
Filosofía	The WHOPPER is America’s favorite burger and there are people who just can’t wait to enjoy it, literally. Or at least that’s what we figured out after seeing a huge number of car crashes at our restaurants every year. That’s why we decided to be cheeky and use these real pictures to promote the launch of Burger King’s delivery service in the USA. The campaign was launched nationwide and later it ran in others countries like Spain, Brazil and Germany in magazines and outdoor. *None of these accidents resulted in injuries.
Medio	Case Study
Global Marketing Officer	Fernando Machado
Global Brand Manager	Marcelo Pascoa
Responsable de la creación	Chacho Puebla
Director ejecutivo de creación	Pancho Cassis
Creative Director	Fred Bosch
Creative Director	Fabio Brigido
Director creativo	Tomás Ostiglia
Creative Copywriter	Enrique Torguet
Creative Copywriter	Manuel Castillo
Director artístico	Manuel Castillo
Director artístico	Enrique Torguet
Account Director	Tom Elliston
Responsable de cuentas de agencia	Ana Pozuelo
Ejecutivo de cuentas	Adriana González
Planificador estratégico	Marcelle Santos
Agency Producer	Felipe Calviño
Agency Producer	Diego Baltazar
Head of Communications	Sarah Okrent