| Título | Life Is a Curve |
| Agencia | Grey London |
| Campaña | Life Is a Curve |
| Anunciante | Fortis |
| Marca | Fortis |
| Posted | Junio 2008 |
| Sector Empresarial | Banca, finanzas, legislación y seguros |
| Lema | Getting you there |
| Filosofía | Against a backdrop of turbulent financial times, Fortis remains focused on the long term showing a positive outlook on the future and demonstrates confidence to challenge itself and its consumers to think forward, make decisions and take action to best optimise their financial future. |
| Problema | To launch a new brand campaign for Fortis across Europe and beyond, focusing primarily on the Benelux region, its hub of business. |
| Medio | Prensa y publicaciones |
| Mercado | China, Singapur, Europe, Bélgica, Luxemburgo, Países Bajos, Reino Unido |
| Productora | Not To Scale |
| Postproducción | Not To Scale |
| Audio Post Production | Jungle Studios |
| Director creativo | Colin Lamberton |
| Director creativo | Seyoan Vela |
| Responsable de conceptos / redactor | Seyoan Vela |
| Director artístico | Colin Lamberton |
| Productor de la agencia | Rebecca Pople |
| Director de cuentas | Alastair Whittle |
| Planificador de cuentas | John Lowery |
| Planificador de cuentas | Oli Gibson |
| Realizador | Chris Ketchell |
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