Method - "Come Clean"

Crispin Porter + Bogusky

Crispin Porter + Bogusky Miami, Estados Unidos

19524

Título	Come Clean
Agencia	Crispin Porter + Bogusky
Campaña	Come Clean
Anunciante	Method Products, Inc.
Marca	Method
Posted	May 2005
Sector Empresarial	Productos de limpieza, jabones, detergentes
Sinopsis	We launched a viral campaign for Method's Holiday Cleaning Kit with the Come Clean website. This viral website lets people start the New Year fresh by letting them confess to things they have done during the past year - it captures people's confessions and then streams them in a screensaver and on the website. When confessions are entered, a woman's voice reacts and tells the person that what they've done is wrong, but that they are forgiven. They can also see and buy the Holiday Kit
Medio	Sitios de Internet
Mercado	Estados Unidos
Fotógrafo	Stan Musilek
Programador	Jason Soros
Programador	Juan Morales
Diseñador	Rahul Panchal
Director artístico	Michael Ferrare
Responsable de conceptos / redactor	Bob Cianfrone
Responsable de conceptos / redactor	Paul Johnson
Responsable de conceptos / redactor	Dustin Ballard
Responsable de conceptos / redactor	Jake Mikosh
Responsable de conceptos / redactor	Franklin Tipton
Director creativo	Alex Bogusky
Director creativo	Jeff Benjamin
Director creativo	Franklin Tipton
Ejecutivo de cuentas	Mike Howard
Ejecutivo de cuentas	Brian Tierney
Ejecutivo de cuentas	Ryan Kutcher
Productor	Paul Sutton
Realizador	Jackie Hathiramani
Realizador	Justin Kramm
Realizador	Evan Fry
Supervisor depublicidad	Larr Corwin
Supervisor depublicidad	Ronny Northrop
Supervisor depublicidad	David Gonzales