Benjamin Dessagne
Creative Director at CLM BBDO
Paris, Francia
TítuloPinball Park A
Agencia
Campaña Pinball Park
Anunciante Ford Motor Company
Marca Ford
PostedMay 2013
Sector Empresarial Automotor
Sinopsis The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million.
Medio Branded Content
Duración
Responsable de conceptos / redactor
Director artístico
Productora
Productor de la agencia
Productor de la agencia
Diseñador gráfico

Personas relacionadas con esta creación

Anuncios Relacionados

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started