Título | International Campaign for Bosch Home Appliances |
Agencia | BBDO Berlin |
Campaña | Daily Life |
Anunciante | Bosch |
Marca | Bosch |
Fecha de primera difusión/publicación | 2016 / 5 |
Sector Empresarial | Grande electrodoméstico |
Sinopsis | The new VitaFresh refrigerators by Bosch Home Appliances will be promoted. Their innovative technology enables the vitamins found in vegetables, fruit and salad to be kept fresh three times longer |
Filosofía | The focus of the new campaign is Bosch’s overall brand benefit: “A little piece of mind for daily life at home.” Major and minor daily household challenges can be easily mastered with Bosch home appliances – always with perfect results. In the new campaign, a full range of Bosch Home Appliances product groups and innovations will be highlighted internationally across all media, in a manner geared toward the target group |
Medio | Televisión |
Duración | |
Managing Director | Franzis Heusel |
Director de publicidad | Johannes Müller |
Director de publicidad | Kristin Domintean |
Director de publicidad | Steffi Geiler |
Productora | Rabbicorn Media |
Realizador | Shaun Severi |
Productor | Alexander Husche |
Diretor Geral de Criação | Ton Hollander |
Director creativo | Oskar Strauß |
Director creativo | Farid Baslam |
Productor de la agencia | Alexander Geier |
DIRECTOR DE SERVICIO AL CLIENTE | Mark Andree |
Agency | Plan.Net |