| Título | Weightless |
| Agencia | FCB Canada |
| Campaña | Weightless |
| Anunciante | Bank of Montreal |
| Marca | BMO |
| Fecha de primera difusión/publicación | 2017 / 3 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | Elite wheelchair racer, actor and stuntman Josh Cassidy floats in a simulated zero-gravity chamber in BMO’s newest TV ad, which invites Canadians to wish it forward for a friend, family member or their community, at BMO200.com to help mark the bank’s 200th year. In Weightless, Cassidy portrays a man floating in zero gravity while his wife watches with joy. The ad cuts away to reveal that the man uses a wheelchair, and that his wife had used BMO200.com to wish he could fly. |
| Medio | Televisión |
| Duración | |
| Postproducción | Alter Ego |
| Productora | Untitled Films |
| VP, National Brand Leader | Michael Sanders |
| Chief Marketing Officer (CMO) | Connie Stefankiewicz |
| Brand Manager | Brenna Donoghue |
| Director de publicidad | Melanie Miron |
| Managing Director | Jennifer Carli |
| SVP Global Brand Management | Justine Fedak |
| Responsable de la creación | Nancy Crimi-Lamanna |
| Responsable de la creación | Jeff Hilts |
| Director de cuentas | Ravi Singh |
| Group Account Director | Tracy Little |
| Director del grupo de creación | Jeremiah McNama |
| Director del grupo de creación | Andrew MacPhee |
| Chief Executive Officer (CEO) | Tyler Turnbull |
| Director de arte digital | Gira Moin |
| Productor | Tessa Waisglass |
| Ejecutivo de cuentas | Rameez Al Aghbar |
| Chief Strategy Officer | Shelley Brown |
| Productor | Anick Rozon |
| Responsable de conceptos / redactor | Nimy Leshinski |
| Jefe de cuentas | Alexandra Candet |
| Jefe de cuentas | Allison Lochhead |
| Brand Strategy Director | Michael Sanders |
| Compositor de música | Annie-Claude Navert |
| Producción musical | Apollo Studios |
| Empresa de creación sonora | Apollo Studios |
| Artista / Dibujante | Michael Mooney |
| Artista / Dibujante | Baptiste |
| Montador | Griff Henderson |
| Productor delegado | Trudy Turner |
| Productor ejecutivo | Lexy Kavluk |
| Productor ejecutivo | Peter Davis |
| Editorial | Saints Editorial |
| Director de fotografía | Christopher Mably |
| Realizador | Phil Brown |
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