Brent Choi
CEO Chief Creative Officer at DDB Canada
Toronto, Canadá
TítuloMPowered Series
Agencia
Campaña BMW Mpowered
Anunciante BMW
Marca BMW Canada
Fecha de primera difusión/publicación
Producto 1 Series M Coupe
Sector Empresarial Automóviles deportivos
Filosofía Launch the 1M vehicle. 
Problema BMW had a global campaign that was rooted in "JOY". This resulted in a softer positioning for the brand and a step away from their underpinning of performance and driving dynamics.
Resultado Since launch, the web films have been viewed millions of times and the #1 most viewed auto vid on youtube for June. It is the most blogged, shared, and favourite video series as well. Coverage transended advertising and automotive (Top Gear covered it twice btw), and was written about in pop culture sites like the Huffington Post, national newspapers, Fast Company and more. 
And finally, sales after the launch of the videos have resulted in the best month of sales in the history of BMW Canada (the host country of the videos). 
Medio Web Film
Productor delegado
Productor ejecutivo
Realizador
Productor
Responsable de conceptos / redactor
Director creativo adjunto
Responsable de la creación

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