|Agencia||Cundari Integrated Advertising|
|Fecha de primera difusión/publicación|
|Producto||1 Series M Coupe|
|Sector Empresarial||Automóviles deportivos|
|Filosofía||Launch the 1M vehicle.|
|Problema||BMW had a global campaign that was rooted in "JOY". This resulted in a softer positioning for the brand and a step away from their underpinning of performance and driving dynamics.|
|Resultado|| Since launch, the web films have been viewed millions of times and the #1 most viewed auto vid on youtube for June. It is the most blogged, shared, and favourite video series as well. Coverage transended advertising and automotive (Top Gear covered it twice btw), and was written about in pop culture sites like the Huffington Post, national newspapers, Fast Company and more. |
And finally, sales after the launch of the videos have resulted in the best month of sales in the history of BMW Canada (the host country of the videos).
|Productor delegado||Ryan Slavin|
|Productor ejecutivo||Jeff Rohrer|
|Realizador||Mike Mouse McCoy|
|Responsable de conceptos / redactor||Brian Murray|
|Director creativo adjunto||Raul García|
|Responsable de la creación||Brent Choi|
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