Brent Choi
CEO Chief Creative Officer at DDB Canada
Toronto, Canadá
TítuloMusic for Memory Project
Campaña Music for Memory Project
Anunciante Alzheimer Society of Toronto
Marca Alzheimer Society
Fecha de primera difusión/publicación
Sector Empresarial Seguridad pública, salud e higiene
Filosofía Music has the power to stimulate and move us. And fortunately for those living with dementia, music has the power to reignite old memories. To promote the Music for Memory Project and to collect iPods for the Alzheimer Society of Toronto, we commissioned several artists to create posters. Our goal was to raise the awareness of the power of music and to bring music to as many people with dementia as possible. 
Medio Case Study
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