| Título | LEGOPRESS |
| Agencia | VML |
| Campaña | LEGOPRESS |
| Anunciante | LEGOLAND Florida Resort |
| Marca | LEGOLAND Florida Resort |
| Posted | May 2018 |
| Sector Empresarial | Juguetes y juegos |
| Sinopsis | In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits? We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created postors using LEGO as moreable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida. |
| Medio | Promoción y eventos |
| Duración | |
| Global Chief Creative Officer | Debbi Vandeven |
| Responsable de la creación | Mike Wente |
| Director ejecutivo de creación | Fabio Seidl |
| Productor ejecutivo agencia | Kolby Slocum |
| Productor de la agencia | Lucy Scott |
| Group Director | Becka Vigorito |
| Creative Director/ art director | Gabriel Jardim |
| Creative Director, Copywriter | Guto Monteiro |
| Director artístico | Kylie Vandeven |
| Diseñador | Shelby Hipol |
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