Car Care and Tires - "CompPricing"

Brokaw

Brokaw Cleveland, Estados Unidos

2781

Título	CompPricing
Agencia	Brokaw
Campaña	Car Care Centers - Conrad's
Anunciante	Conrad's Tire Express & Total Car Care
Marca	Car Care and Tires
Posted	Junio 2005
Sector Empresarial	Accesorios y servicios de automoción
Filosofía	When we created a new television campaign for ConradsNortheast Ohios largest family-owned tire and total car care centerour challenge was to exhibit honesty without saying it explicitly. And to find a voice for Conrads that people could trust and that would separate them from competitors. Visually, the spots demonstrate Conrads approachability and transparency; that they literally have nothing to hide from their customers. And that was also the inspiration for the humor at the end. Conrads is so honest that they'll over-explain what may seem obvious. Like cars not having horseshoes and such.
Problema	The tire category is brimming with loud obnoxious voices promising low, low prices. We wont be beat! or If we dont have the lowest price, your tires are free! On top of that, most people expect to have a less than average experience when shopping for tires or car service.
Medio	Televisión
Duración	30 seconds
Mercado	Estados Unidos
Realizador	Kevin Kerwin
Director de fotografía	Rick Lopez
Responsable de conceptos / redactor	Mark McKenzie
Director artístico	Steve McKeown
Director creativo	Pat Pujolas
Productor de la agencia	Michelle Snyder
Productora	Authentic Films
Animation Effects	Brokaw Motion
Montaje	Post Blur
Producción musical	Sacred Noise