|Campaña||Car Care Centers - Conrad's|
|Anunciante||Conrad's Tire Express & Total Car Care|
|Marca||Car Care and Tires|
|Sector Empresarial||Accesorios y servicios de automoción|
|Filosofía|| When we created a new television campaign for ConradsNortheast Ohios largest family-owned tire and total car care centerour challenge was to exhibit honesty without saying it explicitly. And to find a voice for Conrads that people could trust and that would separate them from competitors. |
Visually, the spots demonstrate Conrads approachability and transparency; that they literally have nothing to hide from their customers. And that was also the inspiration for the humor at the end. Conrads is so honest that they'll over-explain what may seem obvious. Like cars not having horseshoes and such.
|Problema|| The tire category is brimming with loud obnoxious voices promising low, low prices. We wont be beat! or If we dont have the lowest price, your tires are free! |
On top of that, most people expect to have a less than average experience when shopping for tires or car service.
|Director de fotografía||Rick Lopez|
|Responsable de conceptos / redactor||Mark McKenzie|
|Director artístico||Steve McKeown|
|Director creativo||Pat Pujolas|
|Productor de la agencia||Michelle Snyder|
|Animation Effects||Brokaw Motion|
|Producción musical||Sacred Noise|
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