Steve McKeown
Creative Director at Brokaw
Cleveland, Estados Unidos
TítuloSignature Blueberry Muffin
Agencia
Campaña Bruegger's Worthy Desserts - Bruegger's
Anunciante Bruegger's Enterprises
Marca Bruegger's Worthy Desserts
PostedEnero 2006
Sector Empresarial Restaurantes y comida rápida
Sinopsis What should a company totally fixated on making the world’s best bagels do when they decide to branch out into other foods? Well, be every bit as particular, of course.

So when Bruegger’s set out to create a dessert line they were serious. Really serious. Imagine a 7-layer bar that truly is worth all 7 layers. And a chocolate chip cookie worthy of sharing precious bagel oven space.

And that was the feeling we captured in our latest in-store promotion pieces. From posters, to danglers, to window clings and sneeze-guard clings, it was our charge to bring the Bruegger’s-worthy dessert line to life through a personality that embodied meticulousness mixed with friendliness.
Medio Prensa y publicaciones
Mercado Estados Unidos
Responsable de conceptos / redactor
Director artístico
Responsable de conceptos / redactor
Director creativo
Fotógrafo

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