Pat Pujolas
Director creativo at Brokaw
Cleveland, Estados Unidos
Campaña Crossbows - Horton
Anunciante Horton Manufacturing Co. Inc
Marca Horton
PostedMarzo 2007
Producto Crossbows
Sector Empresarial Equipamiento deportivo y de ocio
Lema One shot. One choice.
Sinopsis "What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer.
Medio Publicidad en revistas
Mercado Estados Unidos
Responsable de conceptos / redactor
Director de cuentas
Director artístico
Responsable de conceptos / redactor
Ejecutivo de cuentas
Director creativo
Responsable de conceptos / redactor

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