|Título||Appreciation of Nature|
|Campaña||Crossbows - Horton|
|Anunciante||Horton Manufacturing Co. Inc|
|Sector Empresarial||Equipamiento deportivo y de ocio|
|Lema||One shot. One choice.|
|Sinopsis||"What do hunters talk about when no one else is around?" That was the question we attempted to answer with this campaign for Horton Crossbows. In recent years, quite a few competitors had sprung up for Horton, each claiming faster speeds or improved technology. Instead of responding directly, Horton chose the higher ground, to re-claim the category as the pioneer and expert. This made our agency's job quite clear: talk to hunters in a style they will appreciate, and remind hunters that at the end of the day, only one thing matters: dead deer or no dead deer.|
|Medio||Publicidad en revistas|
|Responsable de conceptos / redactor||Tim Brokaw|
|Director de cuentas||Ralph Cutcher|
|Director artístico||Brian Gillen|
|Responsable de conceptos / redactor||Brian Gillen|
|Ejecutivo de cuentas||Vanessa Miller|
|Director creativo||Pat Pujolas|
|Responsable de conceptos / redactor||Pat Pujolas|
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