ENGIE Solar Graffiti - " Solar Graffiti"

Publicis Conseil

Publicis Conseil Paris, Francia

4804

Título	Solar Graffiti
Brief	In a neighborhood of Mexico, we chose a gathering place, unlighted and dangerous.We worked with a local graffiti artist from this neighborhood so that we could integrate ourselves as much as possible in this environment.We then worked on all the graffitis in which we incorporated new generation organic solar panels.From now on, every night, and even today, the neighborhood is lit up thanks to the energy of graffiti in solar panels.
Agencia	Publicis Conseil
Campaña	Solar Graffiti
Anunciante	ENGIE
Marca	ENGIE Solar Graffiti
Posted	Noviembre 2018
Sector Empresarial	Autoridades energéticas e hidráulicas
Sinopsis	ENGIE, a key player for solar energy production in the world and Heliatek, manufacturer of solar films, have integrated innovative organic solar films into the graffitis the local artist « N30» created. The result illuminates dark areas of the neighborhood with totally free and renewable energy.
Medio	Case Study
Director creativo	Elie Trotignon
Responsable de conceptos / redactor	Anthony Clouet
Director artístico	Nicolas Denis
Productora	Carnibird Paris
Productor de la agencia	Florent Villiers
Director de cuentas	Aurore Duhamel
Director de cuentas	Marion Gautier-Falret
Director de cuentas	Océane Auget
Ejecutivo de cuentas	Tristan de Laval
Planificador estratégico	Inès Blanfuney
	Vincent Teffene
Chief Strategic Officer	Luc Wise