Título | Le Finish |
Agencia | Ogilvy UK |
Campaña | Le Big Swim |
Anunciante | Heineken |
Marca | Kronenbourg 1664 |
Fecha de primera difusión/publicación | 2015 / 8 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Lema | A Taste Suprême |
Sinopsis | In true cryptic Cantona fashion, once arriving in Great Britain he explained his journey with the philosophical quote: "It's not where the seagull flies to, it's how it gets there." |
Filosofía | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
Problema | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
Medio | Web Film |
Duración | |
Productora | Stink Films |
Actor /Celebridad | Eric Cantona |
Director de cuentas | Harriet Harrison |
Responsable de cuentas de agencia | Joey Grigg |
Director de publicidad | Ifeoma Dozie |
Director artístico | Miguel Nunes |
Planificador de cuentas | Tara Austin |
Responsable de la creación | Gerry Human |
Media Agency | Starcom MediaVest |
Media Planner | Clare Street |
Realizador | Ivan Zacharias |
Postproducción | Universal Production Partners |
Audio Post Production | Sound Square |