|Título||This Is Not Consent 6|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Instituciones/Organizaciones no gubernamentales|
|Lema||Together against sexual assaults|
|Filosofía||To be a women and never getting harassed in the street is almost a miracle. During those past few years, the floor of speech has opened revealing the reality of sexist remarks or sexual assaults in the public space. 86% of women say they have been victims of street harassment (IFOP, 2018). In front of aggression, support actions are carried out for the victims. Still, too frequently those women assaulted or harassed are held responsible for what happens to them. The debate about the look arises and often ends up winning, justifying what is and must remain unjustifiable. Facing this plague, the HandsAway association, which fights against gender and sexual violence on the streets and transport, continue his fight. After denouncing the primary mechanisms of some men with his movie « Bande de bites » or highlighting the impact of certain words with « le Poids des mots », this time HandsAway decided to tackle these anti-liberterian ideas. For this campaign, HandsAway and its agency TBWA\Paris therefore wanted to praise women freedom. The desire to wear a tight fitting outfit, a mini-skirt, a plunging-neckline, or to reveal a piece of nudity should not be seen as an invitation as or an element legitimizing an aggression or sexist remarks – as is the case today as these few testimonies posted on Handsaway’s application translate: “I was walking, I was wearing my skirt when a guy driving a car stopped and said to me « Do you give blowjobs ? Dirty whore », « Hey miss, pretty skirt... Yeah bitch" …|
|Medio||Prensa y publicaciones|
|Responsable de cuentas de agencia||Alma Guirao|
|Responsable de cuentas de agencia||Lucile Dupuy|
|Agency Manager||Jonathan Serog|
|Agency Manager||Julia Montagu|
|Director ejecutivo de creación||Benjamin Marchal|
|Director ejecutivo de creación||Faustin Claverie|
|Director artístico||Morgane Alexandre|
|Director artístico||Sébastien Skrzypczak|
|Comprador de arte||Carine Galluffo|
Over the past six months as co-founder of agency start-up The Ele...
Primero que todo, padre de dos hijas maravillosas. Segundo, publi...
The future of creative development is increasingly data-driven, p...
Asawin started his advertising journey in some of the world’s lea...
For the past two years, Blanca Gómara has been the Executive Crea...
Specialties: Production of digital, print, outdoor, POP, collater...
Blue has over 10 years of experience in advertising. Blue was sel...
A working class lad from the North of England. Lucky enough to w...