Título | Andes Friends Recovery 2 (Spanish) |
Agencia | Saatchi & Saatchi Argentina |
Campaña | Andes Friend Recovery (AFR) |
Anunciante | AB Inbev |
Marca | Andes |
Fecha de primera difusión/publicación | 2010 / 10 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Sinopsis | How does it work?1. Your friends go to a bar and sit at the Andes Friend Recovery table.2. They ask for a password which is sent to you via an SMS, while you fulfil your boyfriend duties.3. Wherever you are you have to log in to the AFR page and use the webcam to map your face.4. Then you appear at the bar, via the Andes Friend Recovery robot. |
Filosofía | Following the huge success of the Andes “Teletransporter” in 2009, the No. 1 beer from the Andean region of Argentina has launched ANDES FRIEND RECOVERY (AFR). AFR is a cutting-edge robot with human features, which was installed in the main bars of Mendoza. The AFR enables men to be present at the bar with friends without neglecting their duties as boyfriends; because at the same time, they are with their girlfriends somewhere else. The campaign was launched on traditional media; TV, OOH and Radio |
Resultado | The AFR was installed in the most important bars of the Mendoza, during October and November 2010. During that time, the website http://andesfriendrecovery.com received over 2 million visits, 5000 of which were "recovered" friends. |
Medio | Case Study |
Responsable de cuentas de agencia | Patricia Abelenda |
Responsable de cuentas de agencia | Jaime Vidal |
Productor de la agencia | Patricio Martinez |
Productor de la agencia | Camilo Rojas |
Productor de la agencia | Adrian Aspani |
Miembro del equipo creativo | Pedro Porcaro |
Miembro del equipo creativo | Charlie Lanús |
Director creativo | Fernando Militerno |
Director ejecutivo de creación | Mariano Serkin |
Director ejecutivo de creación | Maxi Itzkoff |
Director de publicidad | Ricardo Fernandez |
Director de publicidad | Eduardo Palacios |
Director de publicidad | Benjamin Mountford |
Empresa de creación sonora | Supercharango |
Productora | Pickle |
Director de fotografía | Leandro Filloy |
Productor ejecutivo | Caro Cordini |
Realizador | Luisa Kracht |
Realizador | Nico & Martin |
Productora | Primo |
AFRecovery Installation | Sake Integrated Company |