Diane Heun

Diane Heun

VP, Business Development at Critical Mass
Calgary, Canadá


A seasoned business development professional with a strong focus on the digital space. For the past 15 years, I've helped lead the business development practice at Critical Mass, driving substantial growth for the agency. Proven success selling into C-suite for some of the world's most admired global brands, spanning financial services, automotive, healthcare, consumer goods and luxury. Strong ability to lead and motivate a team, a love for the rapidly changing digital space and an overall passion for doing the best job possible.

Specialties: Business development, relationship building, negotiation, digital services, experience design, experience distribution, content, media, technology.


VP, Business Development
Critical Mass
December 2010 - Presente (9 years 7 months)
Critical Mass is a digital experience design agency with a relentless focus on the customer. We work with global brands to design meaningful customer experiences that transform our client's business. We serve retail, apparel, automotive, consumer goods, telecommunications, technology, and luxury sectors. Founded in 1995, Critical Mass has over 850 passionate employees in Chicago, Calgary, Toronto, New York, Nashville, Singapore, London, San Jose, Costa Rica and Sao Paulo. Clients include Citigroup, AT&T, Nissan, SAP, United Airlines, Moen, Travel Alberta, Luxottica, Marriott, South African Tourism and more. Recently, we acquired Chicago-based Zócalo Group, merging their social capabilities with our digital expertise. We are majority-owned by Omnicom Group, Inc. For additional information, visit www.criticalmass.com.

The New Business team at Critical Mass is responsible for running the end-to-end pitch process while rallying against the toughest business, brand and customer challenges in the digital arena. We also service and build relationships within our Omnicom network, global search consultants and intermediaries, lead generation and screening activities.
Sr. Director, Business Development Critical Mass
Critical Mass
January 2002 - November 2010 (8 years 10 months)
Critical Mass is a digital experience design agency with a relentless focus on the customer. We help global brands define, build, measure, and expand their digital strategy and presence across channels. Our capabilities include strategy, user-centered design, personalization, content management, application development, electronic marketing programs, social, mobile applications, content creation and distribution, site optimization and more. We serve retail, apparel, automotive, consumer goods, telecommunications, and luxury sectors. Founded in 1995, Critical Mass has over 600 passionate employees in Chicago, Calgary, Toronto, New York, Amsterdam, London and San Jose. Clients include Citigroup, AT&T, Procter & Gamble, adidas, Nissan, Clorox, Budweiser, United Airlines, Las Vegas Convention & Visitors Authority and more. We are a subsidiary of Omnicom Group, Inc. For additional information, visit www.criticalmass.com or our Experience Matters blog at http://experiencematters.criticalmass.com.
Director of Business Development
Jordan Tamraz Caruso Advertising (JTC)
March 2000 - December 2001 (1 year 9 months)
JTC was a mid-sized full-service advertising agency based in Chicago who worked with a range of clients including White Hen Pantry, World Business Chicago, Empress Casino, and Cars.com. The firm closed in 2005.
Director of Business Development
TMP Worldwide
March 1995 - February 2000 (4 years 11 months)
TMP Worldwide is the world's largest independent recruitment advertising agency ranked among the America’s top 25 interactive agencies. They offer a broad range of services from interactive to integrated marketing communications to a variety of verticals including government, healthcare and education.

As Director of Business Development, my responsibilities included successfully identifying, qualifying and closing new prospect accounts across all industries; forming partnership relationships with Fortune 1000 firms during a sales cycle that ranged from 3 to 18 months; presenting and differentiating TMPW's capabilities in new business presentations tailoring services to specific client needs uncovered during sales process; managing the transition process of new accounts to TMPW service, creative and research teams and more.
Account Representative
Mastech / Quantum
April 1993 - March 1995 (1 year 11 months)
Mastech Corporation (Nasdaq: MAST) is a worldwide provider of high value information technology services and solutions to large and medium sized companies. Founded in 1986, provides a broad range of IT applications solutions and services including ERP package implementation, internet/intranet solutions, client-server application development, and conversions and migrations, on a time and materials or fixed time/fixed price basis, with offshore delivery options. Mastech delivers its services to over 500 clients through offices in the U.S., Canada, the United Kingdom, Singapore, Japan, Australia, the Netherlands and
India. For more information on Mastech, visit http://www.mastech.com.


Marketing Strategy Certificate

2014 - Presente (6 years 6 months)

2004 - Presente (16 years 6 months)

1998 - Presente (22 years 6 months)

1996 - Presente (24 years 6 months)

1993 - Presente (27 years 6 months)

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Casting Workbook

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