Senthil Kumar
Chief Creative Officer at J. Walter Thompson India
Bengaluru, India
Campaña #ChoiceOfTheNation
Anunciante Tata Steel
Marca Tata Steel Pravesh
Fecha de primera difusión/publicación
Sector Empresarial Utensilios domésticos, decoración y jardinería
Filosofía Elections are all about our right to choose. Tata Pravesh - a brand of steel doors & windows from Tata Steel - brings you Pehla Din, a film which celebrates #ChoiceOfTheNation. Running on digital media, the film is about new beginnings and opening the doors of our mind to progress.

Pravesh products have steel inside which gives them unmatched strength. Firmly rooted in the product, the idea for the film is about how you can take on the world if you’ve steel inside. The film highlights inner strength which helps surmount every challenge - an inherent trait of Tata Pravesh that ensures it stands strong for years, no matter what the odds. Unlike wooden doors & windows which fail to stand the test of time.

Through a narrative that revolves around an elected representative of the people getting ready for her first day in office, Pehla Din glorifies the triumph of inner strength. The film signs off with ‘Waqt unhi ka hota hai jo andar se mazboot hote hain’ - a tribute to the will of steel.
Medio Web Film
VP & Managing Partner
Responsable de la creación
Creative Director
Creative Director
Digital Agency
Assistant Manager - Client Servicing
Media Buying & Operations
Account Director
Production house

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