|Agencia||Wunderman Thompson South Asia|
|Marca||Tata Steel Pravesh|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Utensilios domésticos, decoración y jardinería|
|Filosofía|| Elections are all about our right to choose. Tata Pravesh - a brand of steel doors & windows from Tata Steel - brings you Pehla Din, a film which celebrates #ChoiceOfTheNation. Running on digital media, the film is about new beginnings and opening the doors of our mind to progress.|
Pravesh products have steel inside which gives them unmatched strength. Firmly rooted in the product, the idea for the film is about how you can take on the world if you’ve steel inside. The film highlights inner strength which helps surmount every challenge - an inherent trait of Tata Pravesh that ensures it stands strong for years, no matter what the odds. Unlike wooden doors & windows which fail to stand the test of time.
Through a narrative that revolves around an elected representative of the people getting ready for her first day in office, Pehla Din glorifies the triumph of inner strength. The film signs off with ‘Waqt unhi ka hota hai jo andar se mazboot hote hain’ - a tribute to the will of steel.
|VP & Managing Partner||Vijay Jacob Parakkal|
|Responsable de la creación||Senthil Kumar|
|ECD & VP||Arjun Mukherjee|
|Creative Director||Ananyo Banerjee|
|Creative Director||Partha Chowdhury|
|Digital Agency||HDS [Hungama Digital Services]|
|Assistant Manager - Client Servicing||Shaiphali Galhotra|
|Media Buying & Operations||Ninad V Deogharkar|
|Account Director||Nilanjan Sarkar|
|Production house||Little Lamb Films|
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