|Agencia||Wunderman Thompson South Asia|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Ropa, moda y calzado|
Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country.
|Problema||India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years.|
|Director ejecutivo de creación||Arjun Mukherjee|
|Responsable de la creación||Senthil Kumar|
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