Senthil Kumar
Chief Creative Officer at J. Walter Thompson India
Bengaluru, India
TítuloTHE LYNCHING
Agencia
Campaña THE LYNCHING
Anunciante Turtle
Marca Turtle
Fecha de primera difusión/publicación
Sector Empresarial Ropa, moda y calzado
Filosofía  
Turtle, one of India’s most progressive fashion brands partnered with Wunderman Thompson to raise awareness around this menacing social evil looming large in the country.
Problema India, the land of a thousand gods and goddesses is facing a devil of its own. Fuelled by rumours, borne of intolerance and spread on social media, incidents of hate crimes across the country are on the rise. And a mere mobile phone in one’s hand has now become the most dreadful weapon of destruction. Leading to hundreds of innocent people falling victim and losing their lives to these mindless cases of ‘mob lynching’ over the last few years. 
Medio Televisión
Duración
Realizador
Director ejecutivo de creación
Illustration
Música
Música
Responsable de la creación

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