|Título||Art of Noise|
|Campaña||The Art of Noise|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Electrónica doméstica y audiovisual|
|Lema||The Art of Noise|
|Sinopsis||Art of Noise used breakthrough tech to enable animations generated completely by the browser in real time. In other words we used sounds to animate art. Commissioned by Sydney sound studio, Noise International, to drum up more agency business, M&C Saatchi, via our digital production studio Make, designed the quintessential soundboard for agency creatives. Launched with a humourous online video capturing the ups and downs of an adland creative's typical day, the website – like the video – was built to showcase Noise's sound and music capabilities, in a way that was highly relevant to its audience. To further impress creatives in a digital age, the entire website – all type and images – was created in HTML5 code with the 2D Canvas. The Noise logo animation was generated completely by the browser in real time, using the Web Audio API. The application ran on over 70,000 lines of code, with 13,000 vector points making up the graphics.|
|Director ejecutivo de creación||Ben Welsh|
|Director creativo||Hamish Stewart|
|Director creativo adjunto||Joshua Bryer|
|Director artístico||Gustavo Vampre|
|Director creativo||Bruce Heald|
|Empresa de creación sonora||Kathleen Burrows|
|Director de producción||Erin Watson|
|Communications Manager||Laura Clarke|
|Productor digital||Jennifer Ngu|
|TV Producer||Christina Wilmot|
|Print Producer||Zabrina Wong|
|Technical Lead||Roger Chapman|
|Interactive Developer||Christian Rich|
|Digital Developer||Marc Groth|
|Head of Digital Design||Matt Willis|
|Design Director||Alice Penna|
|Digital Designer||Kentaro Yoshida|
|Digital Designer||Wings Lau|
|Motion Graphics Designer||Cameron Nash|
|Senior UX Specialist||Ahmed Baghdadi|
|Studio Manager||Jason West|
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