| Título | Awareness Cancer for Skin Cancer |
| Agencia | J. Walter Thompson Dubai |
| Campaña | Awareness Cancer for Skin Cancer |
| Anunciante | Friends Of Cancer Patients |
| Marca | Friends of Cancer Patients |
| Posted | Agosto 2009 |
| Sector Empresarial | Seguridad pública, salud e higiene |
| Lema | Over-exposure to the sun causes skin cancer killing 20 people every day. Protect yourself |
| Filosofía | We came up with an ambient idea to highlight this fact: 300 beach towels shaped like coffins, were displayed around the beach and distributed among the public. |
| Problema | Friends of Cancer Patients asked us to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. |
| Resultado | The initial reaction on the beach goers was shock, followed by an instant appreciation of the gesture; many of them asking for free sunscreen. |
| Medio | Exterior |
| Director ejecutivo de creación | Chafic Haddad |
| Responsable de conceptos / redactor | D V Hari Krishna |
| Director artístico | Kedar Damle |
| Director artístico | Zeinoun Chamaa |
| Director artístico | Tarek Samaan |
| Jefe de cuentas | Prabhakar Iyer |
| Director de publicidad | Sawsan Al Madi |
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