Save the Children - "Every Last Child"

adam&eveDDB

adam&eveDDB London, Reino Unido

Premios

15894

This ad is part of the ACT Responsible Collection

Marca: Save the Children
País: Reino Unido

Anunciante: Save the Children

Título	Every Last Child
Agencia	adam&eveDDB
Campaña	Every Last Child
Anunciante	Save the Children
Marca	Save the Children
Fecha de primera difusión/publicación	2016 / 4
Sector Empresarial	Instituciones/Organizaciones no gubernamentales
Sinopsis	Save the Children is launching a three-year campaign, to ensure millions of children worldwide have an equal opportunity to survive and benefit from access to healthcare and education regardless of who they are or where they live. The global campaign will be launched with a TV ad created by adam&eveDDB and media planned by 7Stars, which shows the gritty reality faced by Save the Children workers as they help children around the world who are in desperate need. The film, which breaks today, is shot entirely from behind or from the POV of the aid worker, putting the children as the main focus and shows the lengths that Save the Children will go and the dangers they face down to reach every last child. Locations include Jordan, Mexico, Bangladesh, Kenya and an Emergency Treatment Centre for Ebola in Sierra Leone – reflecting just some of the countries where Save the Children work on the ground. The campaign is being launched with a new Save the Children report, Every Last Child, that warns while progress has been made in reaching the world’s poorest children, those from discriminated groups are consistently overlooked, despite being the most at risk. Tanya Steele, Chief Executive, Save the Children, says: “Our new TV ad, created by adam&eveDDB, kick starts the launch of our three year campaign, Every Last Child, which highlights that millions of the world’s poorest children are being denied life-saving services because of who they are and where they live.” “As well as hoping to bring in essential income, we want to engage and attract new audiences with this TV ad, so we’ve taken quite a fresh, bold and authentic approach to storytelling. By offering a first-person perspective on the work we do, we are putting the viewers in our shoes and demonstrating what life is like for Save the Children staff. We work in the toughest places at the toughest times and we will do whatever it takes to reach the world's most vulnerable children to ensure that millions of the hardest-to-reach children get an equal opportunity to survive and thrive.” Mat Goff, Joint Managing Director, adam&eveDDB, says: “This film is gritty and breathless because it’s real. The work Save the Children does on the ground is dangerous, hard and frightening but that is what it takes to reach the children ignored by governments, ostracised by society and stuck in extreme poverty. Save the Children workers are out there right now doing all of this in countries over the world.”
Medio	Televisión
Duración	60 seconds
Responsable de la creación	Ben Priest
Director ejecutivo de creación	Ben Tollett
Director ejecutivo de creación	Richard Brim
Responsable de conceptos / redactor	John Long
Director artístico	Matt Gay
Productor de la agencia	Matt Craigie
Planificador de cuentas	Toby Harrison
Managing Director	Mat Goff
Director de cuentas	Sam Brown
Responsable de cuentas de agencia	Max Sullivan
Media Agency	The 7stars
Media Planner	Patricia Stevens
Productora	hla
Productor ejecutivo	Mike Wells
Realizador	Simon Ratigan
Cinematografia	Bob Pendar Hughes
Cinematografia	Karl Oskarsson
Cinematografia	Catherine Derry
Montaje	The Playroom
Montador	Adam Spivey
Postproducción	Finish
Postproducción	Vittorio Giannini
Efectos especiales	Judy Roberts
Colorista	Paul Harrison
Audio Post Production	Factory Studios
Productor de la productora	Mike Wells
Productor de la productora	Daniel Carter
Director de fotografía	Bob Pendar Hughes
Director de fotografía	Catherine Derry
Director de fotografía	Karl Oskarsson
Colorista	Finish
Sonido	Phil Boland