Davud Karbassioun
Global President, Commercials & Branded at Pulse Films
Venice, Estados Unidos
Campaña Dare To Be Devoted
Anunciante Jared® Jewelers
Marca Jared® Jewelers
Fecha de primera difusión/publicación
Sector Empresarial Joyería
Filosofía Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.

You can view "Bridal" here: https://wdrv.it/7d9f404be
Medio Televisión
VP, Marketing
Executive Director of Print and Advertising
Director, Client Services
Responsable de la creación
Director del grupo de creación
Director del grupo de creación
Director artístico
Group Account Director
Account Director
Jefe de cuentas
EVP, Director Content
SVP, Executive Producer
Print producer
Global President of Commercials & Branded
Productor ejecutivo
Director Of Photography
Managing Director
Post FX
Productor ejecutivo

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