|Campaña||Dare To Be Devoted|
|Fecha de primera difusión/publicación|
|Filosofía|| Jared® Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds “Dare To Be Devoted.” Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and Directed by Golden Heart Films’ Ryan Booth.|
The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.
The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.
You can view "Bridal" here: https://wdrv.it/7d9f404be
|VP, Marketing||Alan Gravely|
|Executive Director of Print and Advertising||Chris Dralle|
|Director, Client Services||Shelly Morton|
|Responsable de la creación||Jonathan Cude|
|Director del grupo de creación||Jenny Nicholson|
|Director del grupo de creación||Will Dean|
|Director artístico||Kathryn Moffitt|
|Group Account Director||Gretchen Walsh|
|Account Director||Lindsley Laham|
|Jefe de cuentas||Melanie Wallace|
|EVP, Director Content||Regina Brizzolara|
|SVP, Executive Producer||Josh Eggleston|
|Print producer||Carolyn Petty|
|Productora||Golden Heart Films|
|Global President of Commercials & Branded||Davud Karbassioun|
|Productor ejecutivo||Hillary Rogers|
|Director Of Photography||Natalie Kingston|
|Managing Director||Lauren Hertzberg|
|Productor ejecutivo||Mathew Loranger|
With nearly 20 years of experience at top national agencies such...
Ramiro Raposo began his career in 2001 in DDB Argentina as junior...
JUNE 2009: Wieden + Kennedy makes Tony Davidson and Kim Papwort...
"Naomi joined MullenLowe Group in 2014 as Global Chief Growth Off...
A creative thinker with a deep understanding of global insights,...
Rob along with his partner Andy joined Saatchi & Saatchi in 2009...
Lola created the "Cabaret Versatile", a French cabaret traveling...
Growing up a competitive swimmer and endurance athlete in Georgia...