James Champ
Chief Strategy Officer at Stack
London, Reino Unido
TítuloRichard
Agencia
Campaña Look Both Ways
Anunciante The Fitzrovia Partnership
Marca The Fitzrovia Partnership
PostedNoviembre 2019
Sector Empresarial Gobierno y otras instituciones
Lema Tottenham Court Road is now two-way
Sinopsis Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.
Medio Exterior
Director ejecutivo de creación
Director creativo
Director creativo
Productor de la agencia
Responsable de cuentas de agencia
Planificador de cuentas
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Media Agency
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Director Brand Strategy & Advertising

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