Elkjøp - "The VAR Discount"

Nord DDB STO Stockholm, Suecia

Premios

6952

Marca: Elkjøp
País: Suecia

Anunciante: Elkjøp

Título	The VAR Discount
Brief	Just in time for the opening match of Premier League, we decided to hijack the most debated part of football - the video assistant referee (VAR). And put Elgiganten, a Scandinavian electronics retailer, at the heart of the game.Where others saw a hated referee signal, we saw TV’s in various sizes and brands. When the referees made the signal, they immediately triggered a discount on a new TV at elgigantens webshop; which corresponded with the minute the signal was made."The VAR Discount" was promoted via owned channels and made its debut in the match between Liverpool and Man City. Which resulted in a big win for the brand - without having to pay anything in sponsorship costs. Instead, Elgiganten will stay in the middle of the action all season. Just by making VAR something to look forward to.
Agencia	Nord DDB STO
Campaña	The VAR Discount
Anunciante	Elkjøp
Marca	Elkjøp
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Posted	Diciembre 2020
Sector Empresarial	Sólo para suscriptores
Sinopsis	Sólo para suscriptores
Medio	Interactivo
Client Director	S....an S....ner Sólo para suscriptores
Client Manager	A...e L....er Sólo para suscriptores
Director creativo	S...n H...y Sólo para suscriptores
Director artístico	P...ik P....us Sólo para suscriptores
Responsable de conceptos / redactor	A..a B...rg Sólo para suscriptores
Diseñador gráfico	E...e We....lm Sólo para suscriptores
Diseñador gráfico	P....ck ..t Sólo para suscriptores
PR Strategist	K....in Å....und Sólo para suscriptores
Responsable de la creación	A....as Da.....st Sólo para suscriptores