| Título | What is Va Va Voom? |
| Agencia | Publicis London |
| Campaña | Va Va Voom 2011 |
| Anunciante | Renault |
| Marca | Renault |
| Fecha de primera difusión/publicación | 2011 / 2 |
| Sector Empresarial | Automotor |
| Sinopsis | The ad sees Rihanna and Dita Von Teese join Thierry Henry, the star of the original Renault Clio Va Va Voom ads.The commercial also features screen icons Audrey Hepburn and Marlon Brando and features music legend, David Bowie. The ad poses the question 'What is Va Va Voom?' at the opening night of a secret, underground, ultra cool, must-see exhibition. We move through it with the guests, who include Thierry Henry, and see a series of exhibits which show each celebrity and explore the subtleties of the indefinable quality of their Va Va Voom.'Is it more?' – asks the film, as we see Audrey Hepburn in Breakfast at Tiffany's, 'Is it less?' - Dita Von Teese performing burlesque, 'Does it smoulder?' - Marlon Brando in his cult film 'On the Waterfront', 'Does it burn brightly?' – we see a tattoo of David Bowie, 'Is there a Queen of it?' - Rihanna in a crowd of paparazzi surrounding her in the new S&M video.The final installation is a white Clio Renaultsport, the epitome of Va Va Voom, majestically suspended from the warehouse roof in a dramatic exhibition space. It is set to Ain't Nobody by Clare Maguire, mixed with Rihanna's new S&M single and extracts from David Bowie's Space Oddity. |
| Medio | Televisión y Cine |
| Postproducción | Absolute Post |
| Sonido | Grand Central Recording Studios |
| Postproducción | Lisa Vaughan |
| Montador | Kelvin Hutchins |
| Montador | Nick Lofting |
| Realizador | Dark Fibre |
| Productor de la productora | Tim Kerrison |
| Productor de la productora | Louise Gagen |
| Director de cuentas | Kelly Grindrod |
| Business Director | Jason Cobbold |
| Planificador de cuentas | Julian Earl |
| Planificador de cuentas | Mike Wade |
| Productor de la agencia | Colin Hickson |
| Productor | Joe Bagnall |
| Responsable de conceptos / redactor | Lauren Bensted |
| Director artístico | Poppy Willcox |
| Director creativo | Adam Kean |
| Director creativo | Tom Ewart |
| Productora | Stink Films |
| Montaje | JumP |
| Montaje | MPH Films |
| Lead Flame Artist | Phil Oldham |
| Lead Flame Artist | Jonathan Box |
| Telecine | Adam Scott |
| Telecine | The Mill London |
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