Ryan Bernal

Ryan Bernal

Director Client Services at Marcel Sydney
Sydney, Australia


Director of Client Services
Sydney, Australia
December 2015 - Presente (4 años 9 meses)
I lead the Account Management group along with our largest client, Tiger Beer. Also responsible for driving new business and inter-Publicis Australia connectivity.
Director Client Services
Walsh Bay, Australia
May 2013 - December 2015 (2 años 7 meses)
Managing Director
The Sound Alliance
June 2012 - April 2013 (10 meses)
The Sound Alliance is a brand's gateway to 18-29 year olds. A specialist youth agency with 24/7 involvement with youth communities under the Sound Alliance media banner, we help brands engage with youth via activations, promotions, events, sponsorships and digital connections. The Sound Alliance has deep roots within the music community, but mines youth brand insights across categories and platforms.
General Manager
Sydney, Australia
December 2010 - June 2012 (1 año 6 meses)
US Sydney is a full service, integrated advertising agency with clients such as Subaru, Nike, SBS and Unilever. As GM, I was responsible for Revenue, P&L, staffing/training, New Business, Client relationships and inputting into the strategic direction of the agency reporting to the CEO.
Group Head
January 2008 - November 2010 (2 años 10 meses)
Group Head running various accounts including PlayStation, Visa New Products, GSK, Rheem, eBay & PayPal. Managed direct a team between 4-7 people.

Worked on through the line creative with a large digital focus including the global test market for Visa's new ecommerce payment system, payclick by Visa. Awards won include ADMA and London International Awards.
Senior Account Director
Toronto, Canadá
October 2002 - April 2007 (4 años 6 meses)
Senior Account Director running Mosehead Breweries (Mosehead Lager, Moose Light and James Ready), Kellogg's Adult Brands (All-Bran, Vector, Mini-Wheats, Eggo), Nintendo and Heinz.

Won 3 consecutive W.K. Kellogg International Business Building Awards, 3 Cassies, entered in Luzer's Archive and created the James Ready brand strategy & campaign that has resulted in multiple Cannes Lions.


Honours Business Administration - Business, Management, Marketing, and Related Support Services

1996 - 1998 (2 años)

Honours Business Administration

1994 - 1998 (4 años)

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