Auchan - "THE GPS QUALITY LABEL"

Serviceplan Group France

Serviceplan Group France Paris, Francia

5109

Título	THE GPS QUALITY LABEL
Agencia	Serviceplan Group France
Campaña	THE GPS QUALITY LABEL
Anunciante	Auchan
Marca	Auchan
Fecha de primera difusión/publicación	2019 / 6
Sector Empresarial	Grandes almacenes, supermercados
Filosofía	Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign. Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
Medio	Interactivo
Duración	113 seconds
Global Chief Creative Officer	Alexander Schill
Responsable de la creación	Daniel Perez
Director artístico	David Leliard
Director artístico	Astrid Pinon
Responsable de conceptos / redactor	Chloe Rosiaux
Responsable de conceptos / redactor	Damien Lebreuilly