|Título||THE GPS QUALITY LABEL|
|Campaña||THE GPS QUALITY LABEL|
|Fecha de primera difusión/publicación|
|Sector Empresarial||Grandes almacenes, supermercados|
|Filosofía|| Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.|
Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
|Global Chief Creative Officer||Alexander Schill|
|Responsable de la creación||Daniel Perez|
|Director artístico||David Leliard|
|Director artístico||Astrid Pinon|
|Responsable de conceptos / redactor||Chloe Rosiaux|
|Responsable de conceptos / redactor||Damien Lebreuilly|
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