Daniel Perez
Creative director/Director at Serviceplan France
Boulogne Billancourt, Francia
TítuloTHE GPS QUALITY LABEL
Agencia
Campaña THE GPS QUALITY LABEL
Anunciante Auchan
Marca Auchan
Fecha de primera difusión/publicación
Sector Empresarial Grandes almacenes, supermercados
Filosofía Over the past few years, Europe has been hit by a series of food scandals. Today French consumers don’t know where their food comes from. And that’s the point of this campaign: Where does our food really come from and under which circumstances has it been produced? In response, Auchan, one of France’s leading retailers, has launched the GPS Quality Label campaign.

Instead of coming up with promises that no one believes in anymore, Auchan has created the only quality label that shows precisely where the local farmers actually produce the products, using the Google Street View technology. This way, people can check the production quality and the origins of their food themselves.
Medio Interactivo
Duración
Global Chief Creative Officer
Responsable de la creación
Director artístico
Director artístico
Responsable de conceptos / redactor
Responsable de conceptos / redactor

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