Airbnb - "A Different Paris"

TBWA\Singapore

TBWA\Singapore Singapore, Singapur

Premios

27696

Marca: Airbnb
País: Singapur

Anunciante: Airbnb

Título	A Different Paris
Agencia	TBWA\Singapore
Campaña	A Different Paris
Anunciante	Airbnb
Marca	Airbnb
Fecha de primera difusión/publicación	2015 / 9
Sector Empresarial	Reservaciones y agencias de viajes en línea
Sinopsis	“I always imagined there was just one Paris,” says the female narrator, “of monuments, museums and parks.” But thanks to her Airbnb host, André, she discovers “a different Paris” of flea markets, hidden squares, cellar jazz bars and local bistros. “In this Paris, I truly lived like a Parisian, in a home I could call my own,” she says. With Airbnb, belong anywhere.
Problema	Objective: Through this campaign Airbnb wanted tocreate a film using a combination of live action and 3D Zoetrope animation to reflect a feeling of real belonging for travelers as they discover Paris through the eyes of their hosts. Concept: The films were developed to show in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world. Using various filmmaking techniques; including Motion Control, live action, miniature models & a giant 3D Zoetrope which was built specifically for the shoot. The models comprised of 11,256 parts, including 1,476 figurines to create the illusion of seamless motion. All of these techniques work together to create a world of fantasy and pull the viewer into the magic of Paris, and the possibilities when staying as an Airbnb guest. Target Audience: The films are part of a campaign ‘A Different Paris’ specifically created for Airbnb’s Asian markets. Three versions were created for China, Japan, Korea and was launched in August 2015, and aired on  TV, Online / Social – Youtube, Tencent, Naver and Yahoo!Japan, as well as media sites as Facebook, Twitter, Instagram and WeChat.
Medio	Televisión
Duración	60 seconds
Productora	Photoplay Films
Director de publicidad	Matthias Schuecking
Diseño imagen	Simon Ingerson
Responsable de conceptos / redactor	Elrid Carvalho
Director artístico	Uni Lee
Productor de la productora	Allison Gay
Productor de la productora	Haydn Evans
Director de cuentas	Mandy Wong
Director creativo	Gary Steele
Director de cuentas	Joyce Wong
Media Agency	Starcom
Montador	Simon Njoo
Productor de la productora	James Rose
Postproducción	Cutting Edge
Jefe de decorados	Annie Beauchamp
Productora	Six Toes
Productor de la productora	Emma Thompson
Productor ejecutivo	Oliver Lawrance
Productor ejecutivo	Haydn Evans
Director de fotografía	Jonathan Rossiter
Realizador	Norman Yeend
Realizador	Scott Otto Anderson