Scott Sorokin

Scott Sorokin

Global Head of Digital at Infosys
New York, Estados Unidos

Sumario

Scott has been a strategist and digital partner for senior-level executives at Fortune 100 companies for over 20 years. Providing actionable strategic guidance across the entire marketing and media ecosystem, Scott brings a rare combination of CXO level planning, creative and media experience in a fast-changing global market. He is a strategic thinker who anticipates market changes and helps change and guide businesses accordingly. Adept at building and managing relationships throughout the organization and he has a successful track record of hiring great talent and supervising teams that are often dispersed around the globe.

Instrumental in helping brands navigate the complex Digital landscape of mobile, social, search and data. He drives the evolution and strategic vision of brands in an increasingly Digital world, consistent with the ever-shifting landscapes of Digital media where the role requires experience that is expected to develop and adapt. Forward thinking/big picture/visionary; industry-recognized for Digital leadership, energetic, determined and proactive; able to execute on minimal direction.

Scott has a reputation as leading innovation, thought leadership and catalyst for driving step change, with outstanding organizational, team building and motivational skills. He is an entrepreneurial business leader, inspirational coach and mentor. Energetic, determined and proactive.

Positions

Global Head of Digital
Infosys
February 2016 - Presente (4 años 7 meses)
Infosys is a global leader in consulting, technology, and outsourcing and next-generation services which include artificial intelligence and digital technology. We enable clients in more than 50 countries to outperform the competition and stay ahead of the innovation curve. With 193,000+ employees, we are helping enterprises renew themselves while also creating new avenues to generate value.
Chief Strategy Officer
Razorfish Global
November 2014 - January 2016 (1 año 2 meses)
Razorfish Global is a network of leading digital agencies within Publicis Groupe that brings together customer experience, technology, media and intelligence to drive business transformation for clients on a global scale. Its 4,500 team members and 42 worldwide offices span Australia, Canada, China, France, Germany, Hong Kong, India, Italy, Japan, Singapore, the United Kingdom and the United States.
Chief Strategy Officer
Rosetta
June 2013 - November 2014 (1 año 5 meses)
Rosetta is a customer engagement agency engineered to transform marketing for the connected world. Forrester's Customer Engagement Agencies wave report rates Rosetta #2 in the world - you can find the report here: http://www.rosetta.com/customer-engagement-agencies-wave/

Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.

www.rosetta.com | Twitter: @RosettaMktg | Facebook: www.facebook.com/rosetta
Chief Digital Officer
London, Reino Unido
March 2009 - May 2013 (4 años 2 meses)
Joined Mindshare in 2009 as Global Digital Leader to oversee the global strategy, development and implementation of Mindshare’s Digital communication efforts for all Mindshare clients throughout North America and Worldwide.

Responsibilities include Digital Strategy, CXO relationships, Organic and New business growth, Technology development, Partnerships. Managing a Digital staff of over 1500 and $5 Billion in Billings.
Key clients include: Unilever, Sprint, Cisco, American Express, Kimberly-Clark, SAP, Burger King, LG, Abbott, and CVS.

Scott is also a member of the Mindshare Global EXCO, WPP Data Alliance, WPP Digital Advisory Board, GroupM Digital Advisory Board, Google Global Media Council, AAAA Digital Advisory Board, Jive Software Executive Advisory Board, Visible Measures Advisory Board, Stop Abuse Advisory Board
President
Aegis Media / Carat
2007 - 2008 (1 año)
Joined Carat in 2006 as President of Carat Fusion, Aegis Media’s full service Digital agency. Charged with developing the strategic roadmap for the group and responsible for the growth of Digital practices and the development of integrated marketing solutions across complex, cross-platform marketing programs.

Successfully led the reorganization of the company as it looked to grow to the next level bridging the gap between Digital and traditional services. Enabled Carat to provide integrated communications strategy, planning and activation across all consumer touchpoints.
President
Isobar / Carat Fusion
2006 - 2007 (1 año)
Joined Carat in 2006 as President of Carat Fusion, Aegis Media’s full service Digital agency. Charged with developing the strategic roadmap for the group and responsible for the growth of Digital practices and the development of integrated marketing solutions across complex, cross-platform marketing programs.

Successfully led the reorganization of the company as it looked to grow to the next level bridging the gap between Digital and traditional services. Enabled Carat to provide integrated communications strategy, planning and activation across all consumer touchpoints.
EVP, Global Account Director
McCann Worldgroup / MRM worldwide
2005 - 2006 (1 año)
Joined McCann Worldgroup/ MRM as Global Account Director for McCann’s new relationship with Intel. Responsible for providing integrated marketing leadership to Worldgroup agencies and expanding scope of work from creative and media AOR to include business strategy, digital, search, web development and database marketing.
EVP, Managing Director
Modem Media / Digitas
2003 - 2005 (2 años)
Joined Modem Media in 2001 and led the turnaround of their second largest office with quarter-over-quarter revenue growth. Responsible for the successful merger of the Modem Media and Digitas western units.
President
Sorokin Group
1999 - 2003 (4 años)
Specializing in the strategy, planning and the development of integrated and Digital initiatives.


- Member of IBM global communications task force driving the launch of e-Business
- Developed and executed global IBM campaigns to SMB and Enterprise Server Group
- Spearheaded technology integration for customer training and support systems resulting in a YAY cost saving of $17M
- Developed Novartis eCommerce service, which generated an increase of 34% in revenue and reduction in operating costs of $5.5M a year. Walgreens.com successfully incorporated Novartis site into Walgreens.com within 2 years of launch
Inventor, Founder, Vice Chairman, Chief Technology Officer
Kewazinga Corporation
1999 - 2003 (4 años)
Kewazinga is the patented and patent-pending system design and software technology that transforms off-the-shelf video cameras into three-dimensional video capture systems. This allows a series of video cameras (in virtually any symmetrical configuration) to operate as a single, unified virtual camera - creating a high-quality video view from every perspective.

Kewazinga's revolutionary navigable telepresence camera technology can provide one-of-a-kind seamless, user-navigable video of events, which allows the viewer to view a scene from various possible perspectives, in any time sequence, to provide the best variable perspective replay or viewing experience.

The applications of Kewazinga's technology range from sports and entertainment, to sales/marketing and training, to government and industrial, to healthcare/medical, security/monitoring, game development and telecommunications. Key distribution methods include broadcast and interactive cable, narrowband and broadband Internet, DVD and other recordable media.

Kewazinga's Broadcast Events include:

2001 Summer X Games on ABC, ESPN and ESPN2
2002 Winter X Games on ABC, ESPN and ESPN2
2002 NHL All Star Game on ABC
BMX Double Backflip segment for Columbia TriStar's "Ripley's Believe It Or Not"
David Blaine's Vertigo as reviewed on ABC's Entertainment Tonight
2002 Asahi Ryokuken International Championship on The Golf Channel
2002 USGA US Open on NBC
Founder / President / Chief Creative Officer
Grey Interactive Worldwide
1992 - 1998 (6 años)
Founder of one of the first in-house interactive agencies. Responsible for providing leadership and development for all Grey business units developing interactive media, as well as integrated marketing strategies and creative development.

• Responsible for growth and expansion of Grey Interactive from 2 to over 1200 people in 34 countries. Developed global business strategies, tactics and training for Grey agencies worldwide developing expansive Digital services
• Led new business wins on key global accounts AT&T, Dell, P&G, LexMark, Liz Claiborne and Hasbro. Over 70% of Grey Interactive client base were independent of Grey Advertising
• Lead strategist and client lead for the landmark development of Dell.com. Led the transformation of Dell’s business from offline to online eCommerce and growth in online revenue from $20K to over $50M
• Managed the rapid expansion of Dell.com to over 20 countries in three years, which drove global expansion of Grey’s Digital capabilities through the network
• Lead strategist for P&G’s New Media task force responsible for the development of all Digital communications initiatives worldwide including ITV and web development
SVP, Executive Group Creative Director
Grey Group
1991 - 1997 (6 años)
Managed a creative and account group of over 70 with billings over $725 million.

Responsible for organic and new business growth for clients, which included Sprint, Pharmacia, Chase, Domino’s Pizza, Kraft Foods, Hasbro, and Mars, Inc.
VP Sr. Art Director
Lowe & Partners
1986 - 1991 (5 años)
Creative
Art Director
Homer and Durham
1984 - 1986 (2 años)
Art Direction

Formación

BS, Visual Communication

September 1979 - Presente (41 años)

High School Diploma, High School/Secondary Diplomas and Certificates

1967 - Presente (53 años 8 meses)

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