Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasil
TítuloForbidden Number
Agencia
Campaña Forbidden Number
Anunciante AB Inbev
Marca Ab InBev
Fecha de primera difusión/publicación
Sector Empresarial Cervezas, sidras, cervezas ligeras
Filosofía In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

Medio Relaciones públicas
Duración
Client Services
Client Services
Client Services
Client Services
Client Services
Productora
Productora
Productor de la agencia
Productor de la agencia
Productor de la agencia
Realizador
Producción de sonido
Responsable de la creación
Director ejecutivo de creación
Director creativo
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Responsable de conceptos / redactor
Director artístico
Director artístico
Director artístico
Director artístico
Digital Creative
Digital Creative
Digital Creative
Project Director
Director de proyectos
Director de proyectos
Project Producer
Project Producer
Content and Art
Director of Corporate Social Responsibility
PR
PR
PR
PR
PR

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